The Art of the Professional Cover Letter for Teachers
In 1935, Dale Carnegie in How to Win Friends and Influence People made the point that “in 90% of conversations, each participant regularly asks themselves the question What can this person do for ME?”
While this may sound quite narcissistic, egomaniacal and severely self-centred, it is worth noting that this is the mindset of potential employers and panels as they fastidiously burrow through your hopefully gripping masterpiece - the Cover Letter!
A successful cover letter is driven by your new job: what can you do for them? What experience, skills, qualities and potential do you bring that are specifically relevant and valuable to this role and to this school?
This guide to the cover letter for teaching positions will take you from preparation to your final proofread. Get ready to learn what you should write in each paragraph!
Preparation before you write
1. Study the job description
Prior to applying for your new job, ensure you read the job description thoroughly. If it is sufficiently detailed and clearly presented, you should gain valuable insights into the panel’s expectations with regard to your future role, and in turn, some helpful ideas as to how to style your letter and résumé (CV).
2. Research, contact or visit the school
If appropriate, you may wish to contact the school and seek an appointment with the principal. This serves a number of valuable purposes – e.g. not only finding out more about the school, but most importantly, giving the principal a face to attach to the written application!
3. Know who will read your cover letter and résumé
A common mistake in most cover letters is using a generic addressing statement like “To Whom it May Concern”. This can give a negative impression by suggesting that you haven’t researched the position or school - or worse, have included a generic cover letter with multiple applications!
It is important to know who to address within the cover letter by calling the school or institute to which you are applying. Calling them will show that you have initiative in applying for the position and can even give you valuable insight into the school or role.
What to include in your teaching cover letter
Your cover letter should be styled with your new role clearly in mind and the language you choose should reflect this.
For example - if you are applying for a leadership role within a school, then your letter needs to strongly reflect a leadership perspective – i.e. you need to talk primarily in a strategic, rather than operational, mode. Or if you are seeking a position within a church-related school, then it may be wise to include details of your family, religious commitment, community work, personal beliefs and the like.
What does the panel want to read?
Like Dale Carnegie’s conversationalists, panels usually ask themselves two major questions:
Why does this person want to work for US?
What can this person do for OUR SCHOOL?
Your opening paragraph should answer the first of these questions. Your penultimate paragraph should answer the second.
Remember: be brief. When writing a teacher cover letter, one of the most common mistakes is writing several pages. The problem with this is that potential employers do not want to read pages and pages of irrelevant filler, when they have important selection criteria to read as well.
The first paragraph
In the opening paragraph, talk about your current job and how you find it rewarding and enjoyable. But make the point that your new job will be even more rewarding and give a reason why. For example:
This paragraph really answers both the panel’s questions – its real strength is that it gives the reader a window into one attribute the applicant could bring to the school – that of leading and working with a team.
Paragraphs 2 & 3
In Paragraphs 2 and 3 you may wish to choose some major achievements and discuss these in some detail.
This is your opportunity to talk in the mode of the new job. So if you’re presently a classroom teacher and applying for a faculty head (secondary) or assistant principal or year level coordinator (primary) – make sure you choose examples at this level. If you are already a middle manager and applying for a senior job such as deputy or principal, then you should style your discussions using examples that mirror whole school involvements.
Remember though: your CV is the place to spell these out in detail. In your cover letter, just provide a brief description – enough to make the panel want to read on.
Paragraph 4 (penultimate) provides you the opportunity of discussing something you are passionate about and indicating that this is something you can bring to the new school. Consider for example this excerpt from a letter written by a current Faculty Head (Maths) aspiring to the role of Deputy Principal in a high school....
The final paragraph (Paragraph 5) is the conclusion – this provides the brief closure, foreshadows the CV (résumé) and is the place to thank the panel for the opportunity of applying for the position.
How to format a cover letter
If you are submitting a résumé and cover letter to an educational institution, your cover letter must be written clearly and concisely, and make it easy for the employer to quickly gain an understanding of your work history, achievements and potential for the position.
It is recommended your cover letter should be typed and on one side of an A4 bond sheet of paper.
Proofreading and your final review
When you’re done, read and re-read your application.
Errors Should Not Exist
Errors should not be present anywhere in a cover letter for a teaching position. Even something as simple as a spelling mistake can completely ruin your chances of winning the role.
The best way to make sure that there are no errors is to spell check, proofread, and ask other people to proofread as well. When proofreading your own cover letter, make sure you’ve had a break first. Ideally, come back with fresh eyes the next day.
Put yourself in the shoes of the reader
Is there evidence of achievement at the next level?
Have you explained why you’re applying for the new job?
Is your cover letter reflective of the nature and culture of the school?
Have you given them something to whet their appetite – what you can do for them?
If your answer to each of these questions is “Yes” – then you’re well on the way!